Last week, on the 22nd of February, 50 of our members visited the Grolsch brewery in Enschede. We discovered what it is that makes Grolsch so special compared to other beers and how they accomplish this. It was great to see which marketing strategies they employed throughout the years and how they try to be unique every time. We saw first hand how their famous ‘swing top bottle’ (beugel) is made and we ended on a great note during their ‘product confrontation’.
